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Channel: More than just a logo. » Brand Strategy
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A Logo is a Logo is a Logo…

They famously sparked the usual rebranding debate in 2010 when Waterstones changed their logo from the traditional serif W to a rounded sans serif. It was linked to a campaign ‘feel every word’ – and...

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SME Branding Lesson #22 – Turning a Negative into a Positive

I’ve just had a weekend in York and had lunch at a restaurant / bar with a Latin theme. It was spacious in itself but there was no toilet on the ground floor. You had to climb five flights of stairs...

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Follow Your Convictions – And Sack the Stylist!

There have been a number of blog posts about Bob Geldof’s campaign with Maurice Lacroix and how those two brands go together. They even made a video clip – though in my mind it doesn’t really help...

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When Thinking Backwards is a Step in the Right Direction

What are they saying? Imagine a vast landscape covered with your logo, visible at every step. Would be nice? Meet fitflop, the brand who had the chance to do just that, but decided not to. Turns out,...

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Learn to Look the Other Way – With Birmingham City University

Become the best – and look the other way Of course this is another very subjective matter, but it struck me as odd to see this advert promoting Birmingham City University courses. In my mind, teaching...

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We Fuel Progress – Just Not at This Petrol Station…

I mused about this strap line from petrol brand Esso not long ago in this post and when I filled up at the very same station where I first came across the slogan, I had to smile when I saw this new...

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When Being NOT on Display is Actually a Compliment for Your Brand

We often talk about the brand as an asset and sometimes I wonder if it perhaps sounds a little bit fictitious or like typical marketing buzz word talk, so I am always on the lookout for examples of...

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The Day My Hands-Free Device Came to my Rescue

This is a weird one. I don’t drive a fancy car and in order to take a phone call whilst I am out driving, dear husband researched and gifted me with a hands-free box that clips onto my sun shield and...

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Brand Extensions Gone Wrong

Reblogged from Advertorious: Brand extensions can make sense. In many cases, brands emerge stronger because of it. When Tide laundry detergent developed the Tide To Go instant stain remover pen, it...

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Ten Key Steps to Remarkable Branding by Design

Reblogged from solomozone: Integrating user experience design in your branding and marketing requires a fresher look at how consumers interact with your brand and consume content. "By using UXD,...

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How Times Have Changed…

Helping family to move house a couple of weekends ago – yes, this is one more reason why I am so inactive on my little blog at the moment – I came across a couple of brand items that struck me as...

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Proud to be broken

Lego is coming to a cinema near you. With two boys under 6 there is no way you can escape Legomania! We have been bricked up ever since my oldest could hold a shovel – it’s a brilliant toy for training...

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Back to basics

We have a newbie in our family – which is why it’s been quiet on the blog. Now that life has settled in a bit, I think it’s time to go back to basics. Branding is not only relevant to businesses,...

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